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TikTok is introducing a updated setting that permits them to lessen the volume of artificial intelligence-produced content appearing in their streams. This initiative comes as the service announced that it currently hosts over 1 bn AI videos.

Testing and Rollout

This change is in a pilot phase over the next few weeks before a global launch. This shift comes amid a rise in content created by AI, spurred by recent content generation software.

The Broader AI Trend

Recent reports that nearly one in 10 of the fastest-growing channels on another major platform exclusively feature content made by AI. A large amount of this output is classified as mass-produced AI material, a term for poor-quality, factory-style content that is frequently nonsensical or bizarre.

Our research shows that a lot of users like content made with AI tools, from digital art to science explainers, and we want to provide users the power to adjust the amount of that, based on their own likes,” stated a spokesperson.

Scale of AI Content

TikTok disclosed that there are currently over a billion videos on its network identified as artificially created. In total, in excess of 100 m videos are uploaded to the service every day, making AI-generated material a relatively small portion of its complete catalog.

User Control Features

Viewers will be capable of limit or boost the amount of artificial media they view by opening the topic control setting in the app and picking “AI-generated content”. Further subjects that currently be controlled under the setting encompass current affairs, clothing, cosmetics, and choreography.

Content Labeling and Policies

The platform’s rules mandate users to identify “realistic” AI-generated content, and it bans dangerous fake videos of celebrities or emergencies. Any authentic-looking AI video that is without a tag can be taken down under its community policies.

Additionally, the service will from now on add an “AI-made” label to content made using its built-in AI features, or flagged by an collaborative effort for recognizing content made by AI. This action is designed to help prevent users from attempting to bypass the labeling process.

AI Literacy Programs

The company is furthermore launching a $2 million AI literacy fund for experts and institutions to produce informative material about responsible artificial intelligence. This project will support non-profit groups specializing in teaching programming and robotics.

Content Safety Approach

TikTok has justified its safety measures, following controversy over intentions to lay off hundreds of safety staff in Britain. The company is expected to eliminate hundreds of positions in its user protection division in London, with worker representatives and internet security professionals expressing worry that humans are being replaced by AI moderation.

A trust and safety lead explained that people-led review would remain essential, but artificial intelligence can shield workers by eliminating the most graphic content prior to it is viewed by humans. The platform announced a 76% decrease in disturbing and violent content handled by human moderators over the past year due to reliance on its AI tools.

We believe it is crucial to combine humans and technology to maintain a secure environment,” the official commented. “We’ll have staff as integral to the approach, but we additionally believe it’s very important to reduce exposure to dangerous material as swiftly, which is where a significant AI assistance is making a difference process content quickly.”